Radio is an easy to use, very professional way to share the phenomenal opportunities of your community with many people. Rely on Harmony Tenney to unveil its mystery, help you navigate its challenges and meet you at your optimal destination !

Radio reaches 96% of Americans weekly, and it reaches them everywhere: in the car, at work, in restaurants, while shopping and even while sleeping. Radio is unique in that it's very personal, very targeted, and intrusive (we don't have "earlids," so advertising messages make it "in" to our brains as long as we're near the radio). It is a true "relationship builder."

While TV viewers are watching with remotes in their hands to surf 500 some channels, radio listeners will stay listening thru commercials - 92% in fact. Listeners feel the ads are in tune with who they are, that the DJs are their family making recommendations, and that the goods and services advertised were selected for them (see www.radioadlab.org for detailed studies and findings). These "feelings" are well founded. Ads can be customized for different radio formats, and just as direct mail uses specific lists of offer recipients, the best radio ads appeal to a station's core listener groups.